Booth
Booth
Student Project | 10 Weeks
Student Project | 10 Weeks
An Event Platform for
Students and Student Clubs.
An Event Platform for Students and Student Clubs.
An Event Platform for
Students and Student Clubs.
Overview
Overview
Getting involved and making friends in college is a universal struggle. Universities with scattered information and outdated resources make it even harder for students to connect and find events. This extends to student clubs, which struggle to host and manage their events effectively. Booth empowers students to easily discover and share events while providing student clubs with streamlined tools for efficient event management.
Getting involved and making friends in college is a universal struggle. Universities with scattered information and outdated resources make it even harder for students to connect and find events. This extends to student clubs, which struggle to host and manage their events effectively. Booth empowers students to easily discover and share events while providing student clubs with streamlined tools for efficient event management.
Roles
Roles
UX Research Lead
UX Research Lead
UX Research Lead
Conducted primary and secondary research, user testing, and informed design iterations.
Conducted primary and secondary research, user testing, and informed design iterations.
Product Designer
Product Designer
Conceptualized, designed, and rendered Booth's RFID Scanner.
Conceptualized, designed, and rendered Booth's RFID Scanner.
UI Designer
UI Designer
Created wireframes, event card iterations, and aided in interaction design.
Created wireframes, event card iterations, and aided in interaction design.
Introduction
Introduction
Our team bonded over our shared struggles of connecting with others on campus, both as students and student leaders.
Our team bonded over our shared struggles of connecting with others on campus, both as students and student leaders.
Understanding College Events
Understanding College Events
We sent out a survey and held interviews with college students near and far to learn more about events on their campus.
We sent out a survey and held interviews with college students near and far to learn more about events on their campus.
Event Attendee Survey
Event Attendee Survey
40 Students
40 Students
Students found events from a myriad of sources
Students found events
from a myriad of sources
There was a unanimous struggle to find events
Students shared their experiences in finding events
A Dual Perspective
A Dual Perspective
As a team of students and student leaders, we saw
value in understanding events through both perspectives.
As a team of students and student leaders, we saw
value in understanding events through both perspectives.
Event Host Survey
Event Host Survey
16 Student Leaders
16 Student Leaders
Tracking attendance is tedious and difficult
Event Hosts desire
automated attendance taking
Event Hosts lack feedback opportunities
Insights
Insights
It became clear that finding and hosting events on campus was a universal struggle.
It became clear that finding and hosting events on campus was a universal struggle.
Streamlined Event Discovery
Streamlined Event Discovery
Students want a cohesive platform to discover
new events and get involved on campus.
Students want a cohesive platform to discover
new events and get involved on campus.
Automated Attendance Tracking
Automated Attendance Tracking
Event hosts desire a simplified and faster
way to track attendance and metrics.
Event hosts desire a simplified and faster
way to track attendance and metrics.
Feedback Opportunity
Feedback Opportunity
Clubs want to improve their events by
understanding who is attending and what they need.
Clubs want to improve their events by
understanding who is attending and what they need.
How Might We?
How Might We?
Create a more interactive solution that streamlines both event searching and attendance tracking while bolstering student involvement?
Create a more interactive solution that
streamlines both event searching and attendance tracking while bolstering student involvement?
Solution
Solution
We began building Booth's framework
for both event attendees and hosts.
We began building Booth's framework and Information Architecture for both event attendees and hosts.
Information Architecture
Information Architecture
UI Development
UI Development
While designing Booth, we followed social media mental models that college students use every day.
While designing Booth, we followed social media
mental models that college students use every day.
UI Development & Product Design
UI Development & Product Design
Booth Scanner
Booth Scanner
Booth's scanner was intentionally designed to fit in your pocket, making tracking attendance quick and easy.
Booth's scanner was intentionally designed to fit in your pocket, making tracking attendance quick and easy.
User Testing & Design Iteration
User Testing & Design Iteration
We conducted 3 rounds of user and A/B testing, following with exhaustive design iterations.
We conducted 3 rounds of user and A/B testing, following with exhaustive design iterations.
A/B Testing
A/B Testing
Users preferred Card A with a larger image and increased readability.
Card A allows clubs to reuse graphics without changing design dimensions.
Users preferred Card A with a larger image and increased readability.
Card A allows clubs to reuse graphics without changing design dimensions.
Final Delivery
Final Delivery
Introducing Booth
Introducing Booth
Discover. Save. Share.
Discover. Save. Share.
Weekly Digest highlights upcoming events tailored to a student's preferences.
Weekly Digest highlights upcoming events tailored to a student's preferences.
Earn Badges
for Attending Events
Earn Badges
for Attending Events
Gamification encourages students to get involved on campus and meet new people.
Gamification encourages students to get involved on campus and meet new people.
Sign-In with the Booth Scanner
Sign-In with the Booth Scanner
The Booth Scanner streamlines attendance taking for Event Hosts.
RFID technology protects the identity of all parties involved.
The Booth Scanner streamlines attendance taking for Event Hosts.
RFID technology protects the identity of all parties involved.
Track Event Metrics
Track Event Metrics
Detailed metrics yield key insights for event performance and improvement.
Detailed metrics yield key insights for event performance and improvement.
Booth Website
Booth Website
Universities can register their campus online
to receive a line of Booth Scanners.
Universities can register their campus online
to receive a line of Booth Scanners.
Reflection
Reflection
Booth made me appreciate the need and value of design iteration. With a 10 week timeframe, it was tempting to just want to move on to the next part of the design process rather than keep testing and iterating. Sometimes it felt like we were falling backwards, but in reality, we were taking the necessary time to ensure our designs were sound and just.
Booth made me appreciate the need and value of design iteration. With a 10 week timeframe, it was tempting to just want to move on to the next part of the design process rather than keep testing and iterating. Sometimes it felt like we were falling backwards, but in reality, we were taking the necessary time to ensure our designs were sound and just.
Key takeaways:
Design decisions fueled by research are not only a need, but a requirement
Separating yourself from your work makes taking feedback a lot easier
Saving and naming your files will save a lot of time, confusion, and frustration
Open and consistent communication is key
Key takeaways:
Design decisions fueled by research are not only a need, but a requirement
Separating yourself from your work makes taking feedback a lot easier
Saving and naming your files will save a lot of time, confusion, and frustration
Open and consistent communication is key
Booth
Student Project | 10 Weeks
An Event Platform for Students and Student Clubs.
Overview
Getting involved and making friends in college is a universal struggle. Booth empowers students to easily discover and share events while providing student clubs with streamlined tools for efficient event management.
Roles
UX Research Lead
Conducted research, user testing, and informed design iterations.
Product Designer
Conceptualized, designed, and rendered the Booth Scanner.
UI Designer
Created wireframes, event card iterations, and design interaction.
Introduction
Our team bonded over our shared struggles of connecting with others on campus, both as students and student leaders.
Understanding College Events
We sent out a survey to college students near and far to learn more about events on their campus.
Event Attendee Survey
40 Students
Students found events
from a myriad of sources
There was a unanimous struggle to find events
Students shared their experiences in finding events
A Dual Perspective
As a team of students and student leaders, we saw value in understanding events through both perspectives.
Event Host Survey
16 Student Leaders
Tracking attendance
is tedious and difficult
Event Hosts desire
automated attendance taking
Event Hosts lack
feedback opportunities
Insights
It became clear that finding and hosting events on campus was a universal struggle.
Streamlined Event Discovery
Students want a cohesive platform to discover
new events and get involved on campus.
Automated Attendance Tracking
Event hosts desire a simplified and faster
way to track attendance and metrics.
Feedback Opportunity
Clubs want to build their community by
advertising to a wider audience across campus.
How Might We?
Create a more interactive solution that streamlines both event searching and attendance tracking while bolstering student involvement?
Solution
We began building Booth's framework.
Information Architecture
UI Development
While designing Booth, we followed social media mental models that college students use every day.
UI Development & Product Design
Booth Scanner
Booth's scanner was intentionally designed to fit in your pocket, making tracking attendance quick and easy.
User Testing & Design Iteration
We conducted 3 rounds of user and A/B testing, following with exhaustive design iterations.
A/B Testing
Users preferred Card A with a larger image and increased readability.
Final Delivery
Introducing Booth
Discover. Save. Share.
Weekly Digest highlights upcoming events tailored to a student's preferences.
Earn Badges
for Attending Events
Gamification encourages students to get involved on campus and meet new people.
Sign-In with the Booth Scanner
The Booth Scanner streamlines attendance taking for Event Hosts. RFID technology protects the identity of all parties involved.
Track Event Metrics
Detailed metrics yield key insights for event performance and improvement.
Booth Website
Universities can register their campus online
to receive a line of Booth Scanners.
Reflection
Booth made me appreciate the need and value of design iteration. With a 10 week timeframe, it was tempting to just want to move on to the next part of the design process rather than keep testing and iterating. Sometimes it felt like we were falling backwards, but in reality, we were taking the necessary time to ensure our designs were sound and just.
Key takeaways:
Design decisions fueled by research are not only a need, but a requirement
Separating yourself from your work makes taking feedback a lot easier
Saving and naming your files will save a lot of time, confusion, and frustration
Open and consistent communication is key
