Booth
Booth
An all-in-one event platform
for students and student clubs.
An all-in-one event platform
for students and student clubs.
Student Project | 10 Weeks
Student Project | 10 Weeks
Overview
Overview
Booth connects students and student clubs by streamlining event management for event hosts and empowering students to easily find and share events.
Booth connects students and student clubs by streamlining event management for event hosts and empowering students to easily find and share events.
Roles
Roles
UX Research Lead - Conducted primary and secondary research, user testing,
and informed design iterations.
UX Research Lead - Conducted primary and secondary research, user testing,
and informed design iterations.
UX Research Lead
Conducted primary and secondary research, user testing, and informed design iterations.
Product Designer - Conceptualized, designed, and rendered Booth's RFID Scanner.
Product Designer
Conceptualized, designed, and rendered Booth's RFID Scanner.
UI Designer - Created wireframes, event card iterations, and aided in interaction design.
UI Designer
Created wireframes, event card iterations, and aided in interaction design.
A Note
Hey there! I am still working on the mobile version of this case study! For now, check out Booth and my other projects on a bigger screen. 😉
Introduction
Introduction
Our team bonded over our shared struggles of connecting with others on campus, both as students and student leaders.
Our team bonded over our shared struggles of connecting with others on campus, both as students and student leaders.
Discovering the Problem Space
Discovering the Problem Space
We sent out a survey and held interviews with college students near and far to learn more about events on their campus.
We sent out a survey and held interviews with college students near and far to learn more about events on their campus.
A Dual Perspective
A Dual Perspective
As a team of students and student leaders, we saw
value in understanding events through both perspectives.
As a team of students and student leaders, we saw
value in understanding events through both perspectives.
Insights
Insights
It became clear that finding and hosting events on campus was a universal struggle.
It became clear that finding and hosting events on campus was a universal struggle.
Solution
Solution
We began building Booth's framework and Information Architecture
for both event attendees and hosts.
We began building Booth's framework and Information Architecture for both event attendees and hosts.
Information Architecture
Information Architecture
UI Development
UI Development
While designing Booth, we closely followed existing mental models that college students use every day.
While designing Booth, we closely followed existing mental models that college students use every day.
Tinder-inspired swipe interaction for event matching
Instagram-inspired user profiles and event cards
Tinder-inspired swipe interaction for event matching
Instagram-inspired user profiles and event cards
UI Development & Product Design
UI Development & Product Design
Booth Scanner
Booth Scanner
Booth's scanner was intentionally designed to fit in your pocket, making tracking attendance quick and easy.
Booth's scanner was intentionally designed to fit in your pocket, making tracking attendance quick and easy.
User Testing & Design Iteration
User Testing & Design Iteration
We conducted 3 rounds of user and A/B testing, following with exhaustive design iterations.
We conducted 3 rounds of user and A/B testing, following with exhaustive design iterations.
A/B Testing
A/B Testing
Users preferred Card A with a larger image and increased readability.
Card A allows clubs to reuse graphics without changing design dimensions.
Users preferred Card A with a larger image and increased readability.
Card A allows clubs to reuse graphics without changing design dimensions.
Final Delivery
Final Delivery
Introducing Booth
Introducing Booth
Discover. Save. Share.
Discover. Save. Share.
Discover.
Save. Share.
Weekly Digest highlights upcoming events
tailored to a student's preferences.
Weekly Digest highlights upcoming eventstailored to a student's preferences.
Weekly Digest highlights upcoming events
tailored to a student's preferences.
Earn Badges
for Attending Events
Earn Badges
for Attending Events
Gamification encourages students to get involved on campus and meet new people.
Gamification encourages students to get involved on campus and meet new people.
Sign-In and Track Event Metrics with the Booth Scanner
Sign-In and Track Event Metrics with the Booth Scanner
The Booth Scanner streamlines attendance taking for Event Hosts.
RFID technology protects the identity of all parties involved.
The Booth Scanner streamlines attendance taking for Event Hosts.
RFID technology protects the identity of all parties involved.
Switch Between Proflies
Switch Between Proflies
Manage both personal and club profiles seamlessly without the hassle of logging in and out.
Manage both personal and club profiles seamlessly without the hassle of logging in and out.
Booth Website
Booth Website
Universities can register their campus online
to receive a line of Booth Scanners.
Universities can register their campus online
to receive a line of Booth Scanners.
Reflection
Reflection
Booth made me appreciate the need and value of design iteration. With a 10 week timeframe, it was tempting to just want to move on to the next part of the design process rather than keep testing and iterating. Sometimes it felt like we were falling backwards, but in reality, we were taking the necessary time to ensure our designs were sound and just.
Booth made me appreciate the need and value of design iteration. With a 10 week timeframe, it was tempting to just want to move on to the next part of the design process rather than keep testing and iterating. Sometimes it felt like we were falling backwards, but in reality, we were taking the necessary time to ensure our designs were sound and just.
Key takeaways:
Design decisions fueled by research are not only a need, but a requirement
Separating yourself from your work makes taking feedback a lot easier
Saving and naming your files will save a lot of time, confusion, and frustration
Open and consistent communication is key
Key takeaways:
Design decisions fueled by research are not only a need, but a requirement
Separating yourself from your work makes taking feedback a lot easier
Saving and naming your files will save a lot of time, confusion, and frustration
Open and consistent communication is key
Booth
An all-in-one event platform
for students and student clubs.
Student Project | 10 Weeks
Overview
Booth connects students and student clubs by streamlining event management for event hosts and empowering students to easily find and share events.
Roles
UX Research Lead
Conducted primary and secondary research, user testing,
and informed design iterations.
Product Designer
Conceptualized, designed, and rendered Booth's RFID Scanner.
UI Designer
Created wireframes, event card iterations, and aided in interaction design.
A Note
Hey there! I am still working on the mobile version of this case study! For now, check out Booth and my other projects on a bigger screen. 😉
Introduction
Our team bonded over our shared struggles of connecting with others on campus, both as students and student leaders.
Discovering the Problem Space
We sent out a survey and held interviews with college students near and far to learn more about events on their campus.
A Dual Perspective
As a team of students and student leaders, we saw
value in understanding events through both perspectives.
Insights
It became clear that finding and hosting events on campus was a universal struggle.
Solution
We began building Booth's framework and Information Architecture
for both event attendees and hosts.
Information Architecture
UI Development
While designing Booth, we closely followed existing mental models that college students use every day.
Tinder-inspired swipe interaction for event matching
Instagram-inspired user profiles and event cards
UI Development & Product Design
Booth Scanner
Booth's scanner was intentionally designed to fit in your pocket, making tracking attendance quick and easy.
User Testing & Design Iteration
We conducted 3 rounds of user and A/B testing, following with exhaustive design iterations.
A/B Testing
Users preferred Card A with a larger image and increased readability.
Card A allows clubs to reuse graphics without changing design dimensions.
Final Delivery
Introducing Booth
Discover. Save. Share.
Weekly Digest highlights upcoming events
tailored to a student's preferences.
Earn Badges
for Attending Events
Gamification encourages students to get involved on campus and meet new people.
Sign-In and Track Event Metrics with the Booth Scanner
The Booth Scanner streamlines attendance taking for Event Hosts.
RFID technology protects the identity of all parties involved.
Switch Between Proflies
Manage both personal and club profiles seamlessly without the hassle of logging in and out.
Booth Website
Universities can register their campus online
to receive a line of Booth Scanners.
Reflection
Booth made me appreciate the need and value of design iteration. With a 10 week timeframe, it was tempting to just want to move on to the next part of the design process rather than keep testing and iterating. Sometimes it felt like we were falling backwards, but in reality, we were taking the necessary time to ensure our designs were sound and just.
Key takeaways:
Design decisions fueled by research are not only a need, but a requirement
Separating yourself from your work makes taking feedback a lot easier
Saving and naming your files will save a lot of time, confusion, and frustration
Open and consistent communication is key
